The importance of photography in your marketing strategy should never be underestimated.
With the rise of social media, customers are increasingly craving more images, wanting quick information and making decisions based on visuals that they come across.
Here are our top reasons why photography is integral to your marketing strategy:
Copy can only take the customer so far. You might have a great website and an amazing product or menu but to really make it all come alive you need high-quality images created by a professional food photographer.
Images that really show your product off to their best and get customers imagining what it would be like to experience or taste your products. A recent survey showed that visual elements help to increase people’s willingness to read content by a staggering 80%. So grab their attention with that killer photo and then add more tempting details in your copy.
The human brain processes images faster than any other form of information.
Having your best selling burger on the landing page of your website will immediately give customers an impression of your business and the quality of your food.
There is no ifs and buts about it. High quality excellent photography does add to your brands credibility and is therefore essential to your marketing strategy.
Quality images show that you care about the details, gives the impression that you have a strong brand that invests in itself, strengthens your message and allows quicker connection with your target audience.
High quality imagery really helps back up the sense that you have a quality brand.
This is even more important when you are a small business trying to stand out in the crowd. It’s simple but true – high quality images will draw more customers in. Poor or low-quality images will devalue your product, fail to hit the mark and even deter people from trying your food.
We’ve said it before and we’ll say it again but social media is king right now and you should never underestimate the power of a shared photo going viral. Getting a food stylist and photographer to create a beautiful flat lay shot of the brunch you offer in your cafe will really catch peoples eye so that they are compelled to share it with their friends. This can lead to an increase in visitors to your online platforms and that all leads to more customers through the doors. Just make sure that you are staying consistent with your offline experience and product quality so that your credibility builds up.
Emotional responses are often what trigger a buying decision in people. When choosing images always remember the end customer and what reaction you want to solicit in them.
Do you want their mouths to be watering at your juicy chicken wings? Do you want to give them a sense of health and wellbeing made easy with your healthy meal service? Always keep in mind the end result of what you are trying to achieve with your marketing strategy so that your photos can have the biggest impact on your target audience.
It’s a known fact that using photos, especially in your social media marketing automatically improves engagement. So having a great bank of quality images that you can repurpose over and over again in your marketing campaigns online will make this task so much easier.
Professional quality imagery gives a favourable and professional perception to people of your brand. Couple this with consistency and coherency in the images you use in your marketing and it all helps to build trust with your audience. If people like what you are putting out there then they will be interested enough to see more, follow you or check out your products.
At the end of the day this is what it is all about – increasing sales! Having quality photography in your marketing will lead to an increase in sales because it allows people to imagine the product fully and the experience they will have. It provides a more coherent and strong brand identity. Which in turn builds trust and has people wanting to come and try your products.
There is a power in photography and in our growing visual world you cannot afford to let poor imagery effect what could be a strong marketing campaign. By investing in this one thing you could really take your business to the next level and make your marketing campaigns fly.
Want help creating beautiful marketing images? Contact me today to see how I can help you achieve this.